How to Avoid the Risk of Loosing SEO Ranking When Rebuilding Your Website

There are many reasons why businesses may decide to rebuild their websites. Some of the most common ones are: Outdated design: An outdated website design can make your business look unprofessional and may not be optimised for modern devices and screen sizes. Rebuilding your website can help to give it a fresh, modern look and […]

Hardening LAMP Stack

Prerequisites Ubuntu 22.04, Apache 2.4, MySQL 8 and PHP8 on a GCP VM. Ubuntu 22.04 Enabling Ubuntu auto update Change Default SSH Port You can change the default SSH port from 22 to something else in sshd_config then restart your sshd service – make sure keep your current SSH connection open until your new port […]

Should I Go Budget Friendly as a Premium Brand

Mercedes A Class, iPhone SE and Starbucks VIA all have something in common – reputable brands offering more affordable product lines to attract budget conscious customers. It seems big brands are paying more attention to the “lower end” market than ever before. Is there a catch? Can all premium brands achieve success by launching a […]

7 Tips to Win Back Inactive Customers

So why do customers only buy once from us? A high percentage of one-off customers could indicate hidden issues within your business. To help you identify them, here are some reasons why customers don’t come back: By identifying the reasons why customers only purchase once from your business, you can take steps to address these […]

Use RFM Reports for Better Targeting and Improved LTV

Customer value optimization (CVO) is the process of maximizing the value that a customer brings to a business over the course of their relationship. In the context of eCommerce, this typically involves increasing the average order value (AOV) and the customer lifetime value (LTV). There are several commonly used methods to optimize customer value, including: […]

Use Cohort Analysis to Better Understand Your LTV

Customer Lifetime Value (LTV) is a metric that calculates the total amount of revenue a customer is expected to generate for a business over the course of their entire relationship. In eCommerce, LTV is a critical metric that helps businesses understand the long-term profitability of their customer base. Several factors can impact LTV in eCommerce. […]

GCP: How to Recover Your SSH Login When You Forget Your Custom SSH Port?

Prerequisites GCP with VM instances. Firstly, here is how to change the default SSH port You can change the default SSH port from 22 to something else in sshd_config then restart your sshd service – make sure keep your current SSH connection open until your new port is verified to avoid locked out of your […]

Advantages Magento has Over Shopify September 2022

Magento development had a really strong run in Australia for over a decade. The bespoke nature allows merchants quickly turn business ideas into reality and the cost for M1 development were relatively affordable to even to smaller businesses. During this period Shopify being an off the shelf solution was pretty much the bottom feeder, taking […]

http to https, www to non-www Redirect

When it comes to search engine indexing, we need to ensure only ONE version of either https://non-www or https://www indexed. Our preferred way is to use https:/non-www as the default website address, such as https://eharvest.com.au. This requires all other three website address variants to be redirected at the server level to your default URL. If […]

Update PHP Version for SSH Command Line

# To show a list of PHP versions sudo update-alternatives --config php # Example Results: Selection Path Priority Status ------------------------------------------------------------ 0 /usr/bin/php7.4 74 auto mode 1 /usr/bin/php7.0 70 manual mode 2 /usr/bin/php7.1 71 manual mode 3 /usr/bin/php7.2 72 manual mode 4 /usr/bin/php7.3 73 manual mode * 5 /usr/bin/php7.4 74 manual mode # Then Choose the [...]