Magento 2 Architecture, Performance & Scalability

Magento 2 Topology and Framework Architecture From a topology point of view, Magento 2 eCommerce platform is built on layered software architecture with four tiers: client (browser cache) page cache application database In between each tier, multiple load balancer can be added to take full advantage of Magento 2’s high availability design. From a web […]

Magento Business Intelligence

MBI (Magento Business Intelligence) is a full featured business intelligence platform including data consolidation, modelling and visualisations to analyse the most vital aspects of a merchant’s business. Merchants rely on MBI to accurately report on revenue, orders, AOV (average order value) and CLV (customer lifetime value) as well as complex analysis like marketing channel ROI […]

Magento 2 Certification Series – Magento 2 Certified Solution Specialist

Being a Magento 1 and 2 developer for over 6 years, I’ve decided to take a series of Magento 2 Certifications to brush up my skills, and here are some notes I’ve taken during the study period. In this video, Magento highlights its main eCommerce strength from a standard Magento installation. In other words, you […]

A Guide to eCommerce SEO

SEO is an area where too many eCommerce startups cannot help to fall in the hands of Shonky digital agencies because they think there must be some magic about first-page ranking and they don’t believe in themselves to make that happen. The reality is SEO is surprisingly simple, the only difficulties are there are too […]

The Build-Promote-Refine Trilogy of eCommerce

At the very beginning when we first start eCommerce developing, we came up with this idea to define the life cycle of eCommerce businesses: Build, Promote and Refine. The three go hand in hand, representing different stages of building, managing and promoting eCommerce stores. Since it has helped every onboard client to quickly understand the […]

What Makes A Good Online Shopping Experience?

Your design must be suitable for your audiences The most cutting-edge design may not be the best option for you, in many cases settling down with a functional design rather than the ones with slick features turns out to be a winner. Online stores are designed for users at all levels, what you really like […]

Be Informative – The Fundamentals to eCommerce Success

In today’s eCommerce, customers are used to watching reviews before making a purchase and pay for it with interest-free instalments. It’s a sad thing that genuine retail values have become seemingly less and less valuable, especially when it gets caught in the midst of comparison shopping. But the good news is, detailed information drives better […]