GA3 vs GA4 Comparison

Google Analytics 3 (GA3) was launched on October 18, 2007 and it’s going away on 1st July, 2023. This version of Google Analytics was replaced by Google Analytics 4 (GA4), which was launched on October 14, 2020. GA4 is the latest version of Google Analytics and offers new features and capabilities compared to GA3, such […]

Google Analytics Data Attributes and Segmentations

This article covers: The building blocks and data processing methods of Google Analytics, such as: Scope Segments Filters Dimensions Metrics Scope Scope defines the way how data is collected. As it’s clearly define in Google Analytics, Scope has 4 types: User data Session data Hit data Product Data A hit is single action users perform […]